• Danni Oster

5 Reasons Small Businesses Should Hire a Copywriter

Updated: May 7, 2019

As a small business owner, you probably don’t have the luxury of hiring a full staff to take care of the day-to-day essentials to keep your business afloat. Like many, your plate is probably very full and you’re wearing many hats: the innovator, operations manager, accountant, marketer, HR staff, etc. You’re doing it all, which leaves less time to focus on what really matters to you--working on the products or services you’re selling.

There is a way, however, to get back some of that valuable time plus increase your sales.

Hire a copywriter.

Professional copywriters are skilled at crafting the perfect copy that is aligned with your small business’ brand‒and captures your customer’s attention, engages them and inspires them to buy.

More so, copywriters can build and nurture your relationships with customers‒driving customers your way over and over and over again.

Here are five big reasons why you should hire a copywriter for your small business:

Grow your business‒Did you know...that for every dollar you spend on email marketing, you are likely to see an average $38 in return. Hiring a professional copywriter is a sure-fire way to increase your conversion rates and sales. They know the ins and outs of creating and writing email campaigns, social media ads, direct mail campaigns, blogs and websites.

Identify your business’ brandDefining your business’ brand improves recognition, creates trust with your customers and supports advertising efforts. Copywriters are skilled at identifying your small business’ brand traits, and create a tone and voice aligned with those traits. More so, it’s essential to keep your copy consistent to avoid any confusion or contradictions in your brand messages.

Create awareness around your business‒According to Susan Gunelius, by creating an awareness around the unique value your product / service brings with advertising, your brand will not only cement a presence in your community, but the brand messages your content conveys will stick in your customers’ minds. If nobody is aware of what you offer, they won’t know you exist.

Build relationships with your customers‒A key aspect of getting people to buy from you is building and nurturing a relationship with them. Copywriters are skilled at creating content that instills trust in your business and brand, and nurtures relationships with your customers.

Get time to focus on what you love‒Writing sales copy and promoting your business takes a lot of time and effort, and you can get that time back so you can focus your attention on the parts of your business you want to focus on, whether it be creating new services and products or getting more face time with your customers.

Reach out to me to learn more about how I can help you grow your business.




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